What is a SERP? How to read your SEO SERP Report



Search Engine Report Pages are critical to your business. Understanding
them means that you can engage in discussions and KPI’s designed to
maximise your exposure.

A Google SERP (Search Engine Results Page) is the page displayed by Google after a user enters a search query. It typically includes a list of search results relevant to the query, along with various features such as ads, featured snippets, knowledge panels, images, videos, news articles, and more. The layout and features of the SERP can vary depending on factors like the type of query, user location, and device used for the search. Source: Google Ads Managers that understand CPP and CTR


S.E.R.P: Search Engine
Results Pages


Keywords we target in your industry, typically these will be keywords that have a determined known high traffic value.

Total Visibility

Total Visibility is your total exposure across all search engines based on the keywords we are targeting.


This is your position on Google when a certain keyword is being searched for. Every Google results page contains 10 listings. E.g. If you are on page 9 in the first position your rank is 91.

Long-tail Keywords

A long tail keyword is a keyword that contains our main targeted keywords but is longer than 2 words. For example “renovations” would be our main keyword and “renovations specialist Auckland”.

Some Factors That
Will Impact On Visibility Are:

The formula:

More Relevant Visibility

More Traffic

More Leads

More Sales

More Money

  • What position a keywords rank. The higher the ranks across all KW the more visibility the site has.
  • The amount of keywords. If I add another 20 keywords, logically visibility will decrease.

Visibility broken down into search engines

We focus on google visibility which is what we quote in our reports. In most cases the Google visibility is higher than the total visibility. (not in the below example)

Some Factors That
Will Impact On Visibility Are

Ranking Summary

  • Shows how many keywords have moved into a specific section of the top 100 positions. In the below example 2 keywords moved into the top 10 (showing a total of 13 in the top 10) and 2 keywords moved into the top 50 (showing a total of 40 in the top 50).
  • No keywords moved to #1
  • The goal is to move as many Keywords as possible into the top 10 or #1.

Total up and Down

In this example we show how many KW have moved up and how many down. A total of 17 have moved up while 9 have moved down It’s critical that we have more KW up than down on a regular basis This progress month after month.

Some Factors That
Will Impact On Visibility Are

Individual keyword ranks

  • Breaks down the above into each keyword. Alphabetically sorted you can view WHICH keywords we target, where the are positioned and what movement they have experienced since the LAST REPORT.
  • Ever month RANK releases a blog that supports certain keywords that are targeted for that specific month. Blog are used to strengthen the external network and keyword relevance on your site Typically we target 1-3 keywords successfully per month which is why SEO is a long term application that will secure long term organic ranks.

Why Organic Ranking?

  • Unlike expensive paid adverts such as Google AdWords that cost you big $$ per click Ranking organically gives you exposure for free. The more exposed you are, the cheaper you marketing becomes over time.
  • We are not saying that paid advertising is not necessary, rather it is used to complement our organic agenda giving you the best of both worlds. Maximising your investment.